Objective: Create three immersive window installations for the fform pop-up store, translating the Australian landscape into an urban retail setting.

Solution: Designed and built sculptural vignettes using real rocks, native grasses, and textural botanical elements to evoke the raw beauty of Australia’s terrain. The installations balanced natural forms with fform’s contemporary aesthetic, offering a tactile connection between nature and design.

Impact: Delivered a cohesive visual storytelling experience that bridged brand and landscape, drawing attention from passersby and positioning fform as a design-forward, nature-conscious brand within the Melbourne retail scene.